Fourth American Muslim Consumer Conference a Huge Success

The Fourth American Muslim Consumer Conference (AMCC) was held at DoubleTree by Hilton Hotel, Newark Airport, New Jersey on Saturday, November 17th, 2012. The theme of this year’s conference was “The New Face of Muslim Consumers: Socially Conscious, Innovative and Engaged”. The American Muslim Consumer Conference (AMCC) has played an integral role since its start in 2008 to raise public awareness for the American Muslim market. There are close to seven million Muslims living in the America and they make up an estimated 170 bill ion dollar market that is largely untapped. The key note speaker of the conference was Dr. Naif Al-Mutawa, Founder and CEO of Teshkeel Media Group and creator of THE 99, the first group of comic superheroes with an Islamic background. President Obama praised this as the most innovative initiative at the Presidential Summit on Entrepreneurship and Forbes identified THE 99 as one of the top 20 trends around on the globe. AMCC gives a multicultural award every year to a company which promotes diversity and multiculturalism and is inclusive to all minorities in America. This year’s Multicultural Award was presented to Saffron Road. The Saffron Road brand is making a major impact in addressing unmet consumer needs in the multicultural market by bringing food from different ethnic backgrounds to major retail outlets such as Whole Foods. Their focus has been to reach out to customers beyond the Muslim /Halal food market and address the needs of any consumer looking for healthy, organic, antibiotic free and humane alternatives. “Saffron Road has proven that Halal is not just for Muslims anymore”, stated Sabiha Ansari, AMCC Event Director while presenting the award. In addition, AMCC launched a new award called the “Entrepreneur of the Year” Award to recognize entrepreneurs whose contributions are making a major impact in addressing the needs of American Muslims. This award was presented to Ahmad Adam, CEO of Crescent Foods to recognize the leadership he has provided in the Halal food industry by implementing Islamic principles in financial, social and ethical areas involving Crescent Foods. He has taken “Halal” to a new level. The conference was attended by over 325 delegates including community leaders, entrepreneurs and professionals. The highlight of the conference was the Entrepreneurship Showcase, hailed as the “Shark Tank” of AMCC which included five companies; Taaza2u, Noor Kids, Noriba Investing, Strategic Realty Solutions and Hygienna who were selected to present their business plan to a panel of successful entrepreneurs for expert advice. Please visit for more information.